Kennebec
Valley Explorer
Content Creation | Social Media Launch
Goal
Kennebec Valley Explorer partnered with us to expand their brand presence on TikTok, a platform relatively untapped by Maine businesses at the time. As the first DMO (Destination Management Organization) in Maine to adopt TikTok, the goal was to build general brand awareness and connect with a broader audience in a creative, engaging way.
Our Solution
We developed a strategic approach to establish Kennebec Valley Explorer as a trailblazer on TikTok:
Platform Launch and Strategy: Created and launched the TikTok account with a focus on relatable, engaging content aligned with the brand's voice and regional charm.
Viral Content Creation: Produced videos designed to resonate with TikTok's audience, incorporating humor, seasonal themes, and cultural references.
Consistent Engagement: Grew the account through a mix of timely trends and creative storytelling to connect with followers and encourage shares.
Client Impact
As an early adopter of TikTok, Kennebec Valley Explorer captured the attention of a growing audience and set the standard for Maine DMOs on the platform. The account's success not only increased brand awareness but also earned industry accolades, showcasing the value of creative, forward-thinking marketing strategies.
Results
Audience Growth
Achieved a following of nearly 2,500 people, positioning the brand as a leader among Maine DMOs on TikTok.
Content Performance
26.2K views on the "Things People Say in the Winter" video.
14.8K views on the "Real Maine Maple Syrup" video.
48.2K views on the "Daylight Savings" video.
Industry Recognition
Earned MXH Marketing the 2022 Marketing and Promotions Award from the Maine Office of Tourism for innovative social media work.
Like what you see?
If you want to get some killer results like the ones you just read, click the button below and let’s start working together.