Maine Lakes
and Mountains
Lead Gen Ads | Strategic Audience Targeting
Goal
Maine Lakes and Mountains engaged us to manage their social media marketing, both organic and paid. A key objective was to increase guidebook requests, leveraging social platforms to generate high-quality leads for their promotional efforts.
Our Solution
To achieve this goal, we designed and implemented a focused campaign:
Targeted Lead Generation Ads: Launched a 3-month Meta lead generation ad campaign featuring compelling creative that directed users to a streamlined Meta instant form.
Integrated Data Collection: Captured both email addresses for newsletter subscriptions and mailing addresses for guidebook distribution.
Strategic Audience Targeting: Reached a relevant audience likely to engage with the brand and request the guidebook.
Client Impact
Through a combination of strategic ad design, efficient targeting, and seamless data integration, Maine Lakes and Mountains significantly boosted guidebook requests while expanding their email subscriber base. This campaign not only increased awareness but also provided valuable leads for ongoing engagement efforts.
Results
Lead Generation
Generated 1,006 leads with complete information, including emails for newsletter integration and mailing addresses for guidebook distribution.
Reach and Engagement
Reached ~30,000 people during the 3-month campaign.
Cost Efficiency
Achieved a cost per result of just $0.30, maximizing the client’s ad spend.
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