Magic Falls
Adventures
Rebrand | Engagement | Strategic Rollout
Goal
Magic Falls Adventures approached us with a pressing challenge: their branding no longer reflected their evolving vision and direction. The previous identity, Magic Falls Rafting, lacked clarity in design and messaging and did not capture the year-round offerings and broader appeal the company sought. The goal was to create a brand that embodied their commitment to authentic outdoor experiences while attracting a wider audience with a modern, cohesive identity.
Our Solution
To address this, we implemented a comprehensive rebranding strategy:
New Identity Creation:
Transitioned the name from Magic Falls Rafting to Magic Falls Adventures to reflect year-round services and a broader scope of activities.
Designed a fresh logo and visual identity incorporating muted, season-inspired colors and an indie aesthetic to resonate with adventure-seekers.
Developed a brand voice that is friendly, caring, people-centric, and "salt of the earth," ensuring an authentic connection with their audience.
Strategic Rollout Plan:
Created a detailed launch plan that included internal communications, social media teasers, and public relations outreach.
Updated the website and marketing materials with the new branding before the public launch to ensure consistency across platforms.
Engagement Initiatives:
Empowered employees with branded apparel and hosted internal meetings to align the team with the new mission and vision.
Leveraged teasers on social media and email newsletters to build anticipation for the launch day.
Client Impact
The rebrand transformed Magic Falls Adventures into a modern, cohesive brand that authentically represents its mission to provide year-round, meaningful outdoor experiences. By positioning themselves as a forward-thinking company, Magic Falls Adventures is now well-equipped to engage with a broader audience and continue expanding their offerings in the competitive outdoor tourism market.
Results
Stronger Brand Identity
Successfully shifted public perception of Magic Falls Adventures as a year-round, new-age outfitter offering authentic experiences beyond just rafting.
Established a distinct, memorable aesthetic that differentiates the brand from competitors.
Enhanced Engagement
Generated buzz and excitement through strategic social media campaigns and guest newsletters.
Positive feedback from employees and stakeholders, solidifying internal alignment with the new branding.
Like what you see?
If you want to get some killer results like the ones you just read, click the button below and let’s start working together.