How to sell a sales person

Several days ago a man contacted me, offering to sell me maryhaley.com…

Owning your name domain can be beneficial for your personal branding, but for me, it has never been a priority. I have occasionally looked to see if it was available, and at one point, this really talented photographer owned the domain.

But now this guy does, and his starting offer was… 🥁*drum roll*🥁 $435.

I replied that the domain was not worth that much money to me, and he said he’d be willing to hear an offer. My offer was $50.

He responded by saying, “Since I am the one offering the domain, I believe we can meet at $250.” There is a huge flaw to that logic; do you see it?

This is a prime example of how markets determine pricing based on needs, wants, and value.

He believes (or maybe he’s just trying to sucker people) the domain is worth $435, but things are only worth what people are willing to pay. An umbrella on a sunny day might only be worth a few bucks, but it’s worth 100x that on a rainy day.

He thought he could set the price just because he owned the domain. Just because you have a product doesn’t mean people have to or should buy it. They buy it only when they need it, want it, or find other value in it.

Getting back to the story… I told him it was only worth $50 to me, and I wished him luck with another buyer if he couldn’t let it go for that amount.

…He agreed to the $50. We both knew it wasn’t worth a penny more to a buyer like me.

It’s this kind of interaction that is so fascinating about sales and marketing. Now I have to go make sure this whole domain thing isn’t a scam, but for now, I’ll take a little satisfaction from outselling the salesman.

One more thing! We’ll be launching our new website in a few weeks, I can’t wait to share it with you and hope you’ll check it out when I send you the big reveal!